easyJet Travel Experience
The company operates a "dynamic pricing" policy. This means, put simply, that the cost of a seat on a flight is dependent upon the demand; the higher the demand, the higher the cost. The cheapest deals can usually be found on the early morning or late night flights, so if you're looking to save money, then these are the times to go for. Also, bear in the mind that the cost of a seat increases the closer you get to the departure. So, book early if you want to pay less!